Showing posts with label Dwayne Wade. Show all posts
Showing posts with label Dwayne Wade. Show all posts

Thursday, July 8, 2010

King James and Journalism: 2010

King James and Journalism: 2010

By Evan Weiner

July 8, 2010

http://www.examiner.com/x-3926-Business-of-Sports-Examiner~y2010m7d8-King-James-and-journalism--2010#





(New York, N. Y.) -- The National Basketball Association is a “players” league. The players are the boss and coaches and general managers don't have that much leverage. After all it is easier to replace a coach or a GM than a player but that could be said of any sport. But now certain NBA players have usurped the media. This isn't going to be a harangue because Lebron James' twitter site or his website. That's business. But working journalists should be appalled that Dwayne Wade and Chris Bosh decided to tell the world they signed with the Miami Heat on what amounted to nothing more than an infomercial on ESPN and that ESPN agreed to Lebron James' request to get a prime time slot on a Thursday night in July to announce where he plans to play in 2010 and beyond.

The ESPN-Lebron James co-production of "The Decision" should send a message to journalists and media companies. You are not welcomed at our party anymore or at least Lebron James' party.

Disney's ESPN does reap some benefits being Lebron James' own personal network. They will get more eyeballs than normal for a Thursday night in July and James, Wade and Bosh have to give the network favorite nation status whenever they want their message out on ESPN. The Boys and Girls Club will get exposure and some funding because Lebron's rules apply. It's the Lebron Show except he didn't buy the time. The Walt Disney Company is giving him the time on ESPN.

It is easy to dismiss this as just sports and ESPN does stand for Entertainment and Sports Programming Network. But journalists have lost control of their business although it should as no surprise. Ross Perot had a very comfortable spot on Larry King's CNN show when he ran for President in 1992. Politicians have gone on the Tonight Show to announce that they are seeking some form of office. Hillary Clinton sidestepped the media when she announced her candidacy for President in 2007 on her website. Oprah is a major stop for people running for office or for others looking to repair their public image.

Lebron James is bigger than sports, the media "experts" have concluded. Lebron James, Chris Bosh and Dwayne Wade are entertainers, nothing more and nothing less. They are relevant now but no more so than other jocks in other eras during their primes except they now control the message and the messenger delivery system and that's not good for entire journalism community.

Nothing against Michael Wilbon, he has a job to do which is playing the role of emcee in the greatest show on earth. Wilbon has ceased being a journalist and is a straight man in a comedy act. Journalists won't complain about the "new normal" for fear of being shut out of the "inner circle" whether it’s Lebron James-Dwayne Wade and Chris Bosh or the NBA itself.

There should be more than a bit of anger directed towards Lebron, Wade and Bosh at the headquarters of Time Warner and Turner Sports, one of the NBA's cable TV partners. They were passed over by Wade, Bosh and James and they are NBA rights holders and pay hundreds of millions of dollars for that right and some of that cash goes to Lebron, Wade and Bosh. Time Warner should show backbone and ignore the story on CNN, the company's signature news station, and all other Time Warner platforms. Sean McManus at CBS should tell his boss Sumner Redstone that CBS News and Sports isn't interested in Wade, Bosh and James. Dick Ebersol should inform his boss at NBC, General Electric CEO Jeffrey Immelt that NBC would rather cover Piers Morgan deciding who should move on to the next round on America's Got Talent and tell Lorne Michaels that Lebron James is no longer welcomed on Saturday Night Live. Ruppert Murdoch should not bother putting the story on FOX News Channel, FOX Sports or in the Wall Street Journal or the New York Post. Bill Keller should find some backbone and leave it out of the New York Times and the same should be true at other newspapers and news radio outlets.

The radio sports talk shows, the network news shows have been played for fools by Wade/Bosh and James.

Lebron James not only is getting prime time on ESPN but he or someone in his circle handpicked a reporter, Jim Gray, to be part of what really looks like a circus side show on ESPN. All the rules of journalism have been broken on this.

Welcome to the 21st century where the narrative is controlled tightly by the person under scrutiny.

This is sports and a good many reporters are basically extensions of leagues and teams public relations departments anyway. Whitey Herzog, who is entering the Baseball Hall of Fame later this summer, once said that the sportswriters (around baseball) are real baseball men. Former baseball manager John McNamara felt the same way. Sports reporters have in the past have taken a tape recorder to the head (Kansas City Royals Manager Hal McRae threw a tape recorder in frustration and the writer incredibly took one for the team), a Toronto reporter after being pushed by Toronto Maple Leafs coach Pat Quinn refused to press charges against Quinn because he didn't want to do anything to get in the way of the Maple Leafs playoffs run.

(In 1983, Boston manager Ralph Houk, stripped down to his underwear, chased me and yelled at me in the Boston clubhouse at Yankee Stadium after being questioned about the Red Sox thin pitching--years later Houk told me, it was just part of the job, no hard feelings. Reporters are supposed to be yelled at and in some cases physically abused. It is the jock world. I was also banned from the Edmonton Oilers locker room in 1983 by Glen Sather and Bill Tuele during the finals because I asked too many tough questions of Sather as his team was losing in the playoffs. As a peace offering Tuele mailed me an Edmonton Oilers hockey puck.)

So it should be no surprise that no one has suggested to let Wade, Bosh and James do their announcements on their websites or on twitter. Their message will go directly to whoever wants them.

Don't expect to McManus, Ebersol, Murdoch (or FOX's Ed Goren) or the Time Warner gang to turn their collective backs on Wade, Bosh and James. Miami Heat fans could care less about the media's feelings nor should they. But there really needs to be a change in the culture of the media in America. Journalists need to take back their business just like NBA owners might during the next collective bargaining agreement.

The NBA free agent season is a story and will have some repercussions in the next collective bargaining agreement. NBA Commissioner David Stern contends the league's owners might have lost up to $400 million during the past season yet the league has increased the salary cap that teams must commit to salaries to $58 million annually. Stern has also claimed the league owners lost $200 million a year collectively in the first four years of the present bargaining agreement (2006, 2007, 2008 and 2009). The players get 57 percent of basketball related income.

The present collective bargaining agreement ends following the 2011 season.
Three years ago, Memphis Grizzlies' majority owner, Michael Heisley, was not a happy camper. Yet despite the economic downturn in 2008 and less than ideal economic conditions in the Memphis market, Hesiley just gave Rudy Gay is huge contract, a five year $80 million contract as part of the free agent class of 2010. Heisley had the cash to pay Gay but is Heisley a happy camper in 2010 or is he still an owner looking for change?
He is probably looking for change.
In 2006, Heisley was unsuccessful in his effort to sell his share of the basketball franchise to investors; his team finished with the NBA's worst record, and his business is not thriving financially — in 2007 the Grizzlies ranked last in attendance among National Basketball Association teams. Moreover, Heisley cannot count on the kind of television revenue that is available to bigger markets such as New York, Los Angeles, and Chicago.
Four years ago, Heisley became a proponent of adopting revenue sharing practices in the NBA that would mirror those of the National Football League and Major League Baseball. But there has been scant support for any proposals to reconsider the NBA's financial policies, Heisley has been waiting for change for a long time. More likely, he will need the backing of Stern, who could go a long way in helping to convince big market owners such as the Knicks' James Dolan, the Lakers' Jerry Buss, and the Bulls' Jerry Reinsdorf that it is in the league's best interests to devise an equitable revenue-sharing plan. One that would allow small-market teams like the Grizzlies to keep up with those in the larger markets.

Heisley's wait could be over by summer 2011.
During an interview in May 2007 with this columnist, Heisley went on record about the need for an effective revenue-sharing plan in the NBA.
On September 29, 2006, Heisley, and the owners of small market teams in New Orleans, Milwaukee, Salt Lake City, Portland, Charlotte, Minnesota, and Indianapolis, sent Stern a letter asking for assistance: "If appropriately managed teams can't break even, let alone make a profit, we have an economic system that requires correction. The needed correction is serious revenue sharing not just modest revenue assistance and we urge you to address this issue on an urgent basis this year," the letter read. The correspondence prompted little, if any, league action, according to Heisley.
"Last year, (2006) we had the perfect storm and things just went wrong," said Heisley, who failed to sell his 70% percent stake in the franchise last winter.
"We lost the support of the fans for whatever reason it was. All I am trying to say is that if I knew what it was, I would fix it, but I don't know completely why we lost so much of it. I think we can get it back. If we can get it back to the level we had before, then I think it's a reasonable fan base to be in the middle of the pack [and] in the smallest market in the NBA."
But fan base is not the real problem. With limited resources, Heisley cannot afford the cost of additional assistant coaches, public relations and sales representatives, and other personnel that might bolster the business aspect of the franchise. And the lack of a profitable television market that generates revenue to cover increased operating costs means the business will likely continue to suffer.
Heisley's Grizzlies actually fail on two of three prerequisites for a healthy franchise: Television revenues are slim, and Memphis doesn't offer much in the way of corporate support, since there are not many Fortune 500 companies operating in the city. Federal Express' purchase of naming rights to the city owned arena, and the presence of the founder of AutoZone, J.R. "Pitt" Hyde, who is a partner in the team's ownership, have been sources of revenue for the Grizzlies, but there is not much else.
Heisley remains unapologetic about dashing off that owners' letter to Stern. "I think the NBA is way behind the times in that area," Heisley said. "I think if you look at the NFL and how successful they have been, how they spread the championship around to smaller market teams, big market teams. I have franchise companies in my business and the judge of the franchise is how all the franchises are doing and the strength of a franchise is how the weakest is doing, not the strongest."
"We get 100% of the [national] television revenue [from Disney's ESPN and Turner's TNT, as well as other broadcast properties], I think, but then we don't get a lot of the sales that take place overseas. For example, we get nothing outside of our territories when [Stern] sells our jerseys. (Ex-Memphis now Lakers player) Pau Gasol is extremely popular in Spain, I don't know how much he sells, but I get nothing in Spain. The money goes to the league and they use it for whatever they choose to use it for to run the league."
In 2007, Heisley said, “I would say, a significant percentage of the teams in our league are struggling financially."

So it has come down to this. ESPN and Lebron James are teaming up to make a major announcement. The rules of journalism have gone out the window. The NBA Free Agent Carnie Show will probably lead some NBA owners to close down the factory next year but will it lead journalists and media companies to take back journalism? The answer is probably no. After all, Lebron makes good TV.

Evan Weiner is an author, radio-TV commentator and speaker on "The Politics of Sports Business" and can be reached at evanjweiner@yahoo.com

Monday, May 31, 2010

LeBron James, Dwayne Wade colluding to be N.Y. Knicks? Times have certainly changed in the NBA

LeBron James, Dwayne Wade colluding to be N.Y. Knicks? Times have certainly changed in the NBA
MONDAY, 31 MAY 2010 12:54

http://www.newjerseynewsroom.com/professional/lebron-james-dwayne-wade-colluding-to-be-ny-knicks-times-have-certainly-changed-in-the-nba#
BY EVAN WEINER
NEWJERSEYNEWSROOM.COM
COMMENTARY
Let's get this straight. People are "concerned" that National Basketball Association free agents to be Dwayne Wade, Lebron James, Joe Johnson and Chris Bosh may meet to discuss whatever free agents-to-be need to discuss, such as playing together. Wade's agent now says there will not be a "summit" with the NBA's top available free agent talent but there probably will be some talks here and there. The New Jersey Nets, New York Knicks and Los Angeles Clippers can offer two "max" contracts and there is talk the Dolan-family owned Knicks (who probably don't pay a "max" salary of about $14 million a year in New York City property taxes on Madison Square Garden real estate) might go after Lebron and Wade. There is "concern" that players can collude but owners cannot and that the players will orchestrate where they will play which means the free agents could make or break franchises.
Nowhere in this "concern" is it mentioned that the NBA's Collective Bargaining Agreement with the players is up after the 2010-11 season and that the NBA wants huge financial rollbacks from the players which could scuttle the plans of any owner including Dolan or the Nets new moneyman Mikhail Prokhorov or even the Clippers Donald Sterling from going after two max players.
The NBA is still an owners toy because of a salary cap. Two great players might be on the same team, but good complimentary players may be passed over because of salary cap restrictions and that is a complication in building a team.
At one time, Dwayne Wade, LeBron James, Joe Johnson and Chris Bosh-like players would not have even been considered for employment in the NBA.
Prior to 1950, they all would have ended up with the Harlem Globetrotters. The NBA closed the doors to Negro players back then just like it closes the doors today to 18-year-olds of all stripes out of high school.
The NBA remains an exclusive and exclusionary club to certain people.
The Harlem Globetrotters were important to the NBA. The team and brand were bigger than the National Basketball League, the Basketball Association of America or the new National Basketball Association that was established in August 1949. In what turned out to be the dying days of the NBL, the match up of the Globetrotters and the Mikan led Minneapolis Lakers brought attention to the struggling Midwest-based league in 1948.
The Globetrotters were basketball troubadours who literally played anywhere as long as someone set up a basketball court and was willing to give Abe Saperstein some cash. The Globetrotters also provided the first half of a night's worth of entertainment at NBA games as a featured attraction in a double header.
"The Globetrotters would play the preliminary and the NBA would play the main attraction," said Marquis Haynes. "But it got to the point we people after our game, the Harlem Globetrotters game would start leaving before the halftime of the NBA game and they switched it around for them, the NBA teams to play the first game and the Harlem Globetrotters the second which made a lot of sense."
The Globetrotters popularity might have had something to do with blacks being accepted into pro basketball with no fanfare. In 1942/43, the Toledo Jim White Chevrolets and the Chicago Studebakers of the National Basketball League had black players in their lineups. Both teams folded, but the NBL was integrated four and a half years before Jackie Robinson broke Major League Baseball's color barrier.
Mikan and the Lakers would face the Globbies before a sellout crowd at Chicago Stadium on February 20, 1948 in a game that was conceived by a Chicago sports editor, Arch Ward. (Ward came up with the idea for the American and National League All-Star Game in baseball and pushed for the formation of a new football league, the All America Football Conference in 1946 and the College All Star Game against the NFL in Chicago).
Mikan's Lakers seemed to be really good and the Globetrotters team was thought to be the best in the world. Ermer Robinson, Ducky Moore, Sam Wheeler, Goose Tatum, Haynes, Babe Pressley, Ted Strong, Vertes Ziegler, and Wilbert King defeated Mikan, Jim Pollard and the Lakers, 61-59, before a crowd of 17,823 at Chicago Stadium. Robinson won the game on a last second, two-handed 20-foot set shot.
"I was told by several NBA owners at the time that that was the beginning of them deciding to draft or recruit players from the Harlem Globetrotters and the black colleges," said Haynes in an interview in the mid-1990s.
Minneapolis, along with three other teams, joined the BAA in the 1948 off season. Wade, LeBron, Johnson and Bosh would not have been able to follow the Lakers, Rochester Royals, Fort Wayne Pistons or Indianapolis into the newer league. Despite enormous talent, Negroes were "unofficially" barred from the BAA. There seems however to be an exception in the case of the New York Knicks player, the Japanese-American Wataru Misaka, who played with New York in 1947-48 and is now considered the first non-white in the BAA.
Haynes never played in the NBA but he and his Globetrotter teammates helped open the door. It took a while for the NBA to consider top notch players. It was not until 1950 that the league would give a Negro player a try out.
NBA integration would not happen until October 31, 1950 when the Washington Capitols' roster included Earl Lloyd. Years later Lloyd would downplay the significance of his breaking of the color barrier.
Lloyd had a head start on the Knicks Sweetwater Clifton, whose contract was purchased from Saperstein's Harlem Globetrotters, and the Boston Celtics Chuck Cooper, who was taken out of college.
Black college coach John McLendon, who was at North Carolina College, was instrumental in getting Lloyd signed.
"The Washington Capitols were the first team to have historically black schools products on the team. They preceded Boston by one week." said John Mc Lendon (who was the first African-American coach of a pro team as he was hired by the American Basketball League's George Steinbrenner-owned Cleveland Pipers in 1961 and fired by Steinbrenner even though Cleveland won the Eastern Division because McLendon refused to tell a player Steinbrenner had traded him to that evening's opponent — McLendon then got as far away from Steinbrenner as possible and went to Malaysia as a basketball instructor). "There were two guys ahead of Cooper, Harold Hunter and Earl Lloyd.
"I took them to a tryout in Washington, D.C. They had 20 something guys in there and they put them in threes and no combination could be the three guys. The owner, (Mike) Uline, and the general manager called me upstairs, and said, ‘hey coach get those guys dressed and bring them up here.' I have a copy of the contract they signed."
Lloyd made the Capitols, Hunter didn't. McLendon said the first two black athletes who actually signed NBA contracts were Hunter (who played for McLendon at North Carolina College) and Lloyd with Washington and the Celtics signed Cooper after drafting him in the second round of the 1950 Draft a week later.
"I took them, I was there," said McLendon. "I asked the Basketball Hall of Fame just to note five pioneers in the game. They had it up for six months and then took it down because it caused too much controversy, people were arguing about who is the first one, who was the first under contract, the first one on the floor, the first one drafted. The first two in the NBA under a tryout were Harold Hunter and Earl Lloyd.
Lloyd and the rest of the players in the NBA were not playing for the money.
"We wasn't making more money with the Globetrotters." said Haynes. "In fact in those years, league teams weren't making much money either. They (NBA players of the 1940s and 1950s) were like we were, we had to keep in touch with different businesses in our hometown or in the area of our hometowns while the season was still going on. Hopefully, in keeping in touch with them, we were able to gain employment during the summer to be able to afford ourselves until the next season started. So the NBA players were in the same position as we were in keeping up to the money part."
The Globetrotters would eventually lose games to the Lakers but still got their share of talented players after their monopoly on black players was broken by the Lloyd signing. The Globbies did get quite a few players including Wilt Chamberlain who left Kansas to play with Saperstein's team in 1958-59 for a $50,000 salary, which was out of the NBA's range. Chamberlain was ineligible to play in 1958-59 in the NBA because he had not put in four years at college. Had Chamberlain been 18 years old in 2010, he would be ineligible for the NBA because he was not one year out of high school.
If there should be any player collusion, talented high school graduates should be filing lawsuits against the NBA for discrimination for not allowing them to apply for a job because of age. An 18-year-old can fight a war yet not play on an NBA team because Commissioner David Stern and his owners have decided that either colleges or overseas leagues should develop a player who can command millions sitting on the bench with an entry level contract. The National Basketball Players Association and NBA owners have agreed to banning 18-year-olds in the NBA and the harmed players can do nothing about it under US labor laws.
Wade and LeBron will get max contracts and the other guys, Bosh and Johnson won't be checking in with people in their hometowns for summer employment like Haynes and other NBA players once did.
Even if they collude.
Evan Weiner is an author, radio-TV commentator and lecturer on "The Politics of Sports Business" and is available for speaking engagements at evanjweiner@yahoo.com

Saturday, May 8, 2010

A New York Tabloid’s Seduction of Lebron James

A New York Tabloid’s Seduction of Lebron James

By Evan Weiner

May 7, 2010


(New York, N. Y.) -- United States security officials are still investigating the Times Square bombing attempt, Greece is falling off the economic cliff, there is a flood cleanup in the heart of Nashville, the BP oil spill has not been capped in the Gulf of Mexico, the stock market blew a fuse on Thursday, a volcano in Iceland is still throwing ash into the sky and causing some airplane disruptions in Europe, the United Kingdom had an election and Roland Martin wore an ascot on CNN which became a running joke on The Daily Show for two days yet the New York Daily News, Mort Zuckerman's New York Daily News had an open letter to Lebron James on the front page of May 8's edition, please come to New York and sign with the Knicks after James becomes a free agent on July 1. Zuckerman's headline writer had a plea to Lebron.

This Is Home.


Actually Akron, Ohio is home for Lebron.


On pages 8 and 9 of the tabloid, there were articles and then a comparison between New York and Cleveland and why New York is better. This is not an unusual Daily News tactic. When the Knicks played Indiana in the playoffs in the 1990s, the tabloid poked fun at Indianapolis and Indiana using the headline "The Knicks Versus the Hicks".

Disrespectful yes, but tabloids have no time for hurt feelings. Especially New York tabloids in the midst of in what seems to be the Hundred Years' (tabloid) War.

The "This is Home" complete with pictures of the Statue of Liberty and Lebron front page (Emma Lazarus probably wasn't thinking of Lebron when she wrote give me your tired and poor line as part of her sonnet, The New Colossus which is immortalized on a plaque at the Statue of Liberty) was just the latest New York media's love note to Lebron, the wooing of Lebron in the New York papers is akin to the Knicks trying to recruit Lebron and it appears Knicks owner James Dolan has no problem with the New York tabloids gushing over Lebron who is a free agent come July 1. Dolan who himself owns a newspaper -- Newsday -- has been quiet on the subject, he could be accused of tampering with a player under contract to another team and Newsday has not been out in front of showing love and affection for the Cleveland Cavaliers player.

Zuckerman, whose paper (along with Rupert Murdoch's New York Post, the New York Times and Newsday) put up money for the establishment of the NYC2012 Olympic Committee and himself a part owner of the Washington Redskins, cannot be serious or can he? The Daily News is in a struggle with the New York Post for tabloid domination in the New York market, neither paper puts out much of a useable product as both are filled with mayhem, murder, entertainment and sports news with a lot of sensationalism and on top of that ESPN's new New York website poached Zuckerman's product and took a number of sportswriters.

The Daily News needs readership and if Lebron and the Statue of Liberty and "This is Home" sells papers, that is fine.

The Lebron on the Saturday cover and two-page in the non-sports section articles along with a blow up of Lebron in a Knicks uniform is a thoroughly unprofessional of a journalistic endeavor however and sophomoric at best. The paper seems to be on collectively hands and knees in begging mode, please Lebron look at me status. The only thing missing was Zuckerman's star writer, Mike Lupica (who in the 1990s was Garden President Dave Checketts stenographer and MSG's chief welcome wagon host in his love letters in the sand to MSG columns and Lupica is still pining for those days when the Knicks and Rangers mattered and the Garden was either the hippest or coolest spot on Earth---perhaps he can again hire people like he did back in the 1990s to tell him how the Rangers played and write coherent columns about hockey as well) did not write the valentines to Lebron pieces but that will soon be coming from the Daily News superstar political and sports columnist as the days dwindle down to July 1.

(Love Letters in the Sand was written by J. Fred Coots. Coots also wrote Santa Claus is Coming to Town and the Rangers Victory Song – the New York Rangers fight song back in the 1930s and 40s and beyond.)

The New York tabloid papers basketball coverage have been nothing more than let’s hope Lebron falls in love with New York cheerleaders and the papers are perhaps one step ahead of the New York sports talk radio shows in their infatuation. The hosts of those radio shows also pine for Lebron's love for New York.

Zuckerman, who has the very serious magazine, US News and World Report, has not mentioned in any of his coverage that Lebron's maximum annual NBA contract would allow him to make about $14 million a year is about the same amount of money that Madison Square Garden would pay in property taxes except Dolan doesn't have to pay property taxes. Dolan doesn't pay because in the early 1980s, Gulf and Western, then Garden owners, somehow convinced Mayor Ed Koch, the New York State Legislature and New York Governor Mario Cuomo that the NBA's Knicks and the NHL's Rangers could not be financially viable and could not compete with small market teams for talent without a reduction in property taxes and help with the Con Ed electric bill.

The Knicks and Rangers stayed in a valuable parcel of real estate not far from Macy's or Times Square, Gulf and Western got the property off the city's books and Con Ed customers paid for the privilege of having the two teams stay in Manhattan by picking up the Garden's electric tab. The New York State-Garden deal seems to be one of those that will last in perpetuity or eternity.

Zuckerman seems to be trying to play the Jack Murphy role in getting two big league sports franchise in San Diego in 1961 and 1969 in the pursuit of Lebron James. There is no secret that newspapers like to shape public opinion and make endorsements for political candidates and public policy. But a newspapers main goal is not reporting news per se. The news is the lure or the bait for people to look at the newspaper and check out the advertisements. It is the ad money that newspapers have lived and died with. Ad money has been evaporating for newspapers over the past decade and the product has suffered as writers have been let go.

The Lebron on the front cover is a ploy to get people to sample the Daily News. Zuckerman is not Jack Murphy though. Jack Murphy is a forgotten figure in sports and probably belongs in the Pro Football Hall of Fame and the Baseball Hall of Fame as a contributor. Murphy was a columnist and the sports editor of the San Diego Union in the 1950s. San Diego was a quiet, navy town in the 1950s but Murphy reached out to the owner of the American Football League's Los Angeles Chargers, Barron Hilton (the grandfather of Paris Hilton) and began a city pursuit of Hilton's football team. Murphy did convince Hilton that San Diego was a much better venue for his fan-challenged Los Angeles Chargers but there was a potential short term and long term problem.

San Diego lacked a suitable professional football stadium. With Hilton's team ready to move southward but not having a home, Murphy began writing that the Chargers needed a real stadium not the patchwork Balboa Stadium (some renovations at the facility to make it an acceptable AFL stadium were done by Chargers players including Jack Kemp and Paul Maguire) which sat 34,000 people. Murphy pushed to get public support in a referendum to build a real stadium and voters responded by passing the $27 million stadium ballot in November 1965. The new stadium opened in 1967 with the Chargers football team as the main tenant. After Murphy passed away in 1980, San Diego Stadium became Jack Murphy Stadium. The name didn't stick along as changing economics forced a naming rights partner's logo on the stadium in exchange for multi-million dollar checks that went to help pay off players salaries.

A series of factors led both the American and National Leagues in baseball to expand in 1969. Neither league had an expansion plans on the table but when Kansas City A's owner took his team to Oakland after the 1967 season, Missouri Senator Stuart Symington threatened Major League Baseball with stripping the antitrust exemption that the Supreme Court gave the game in 1922. Senator Symington demanded a replacement for Finley's A's as soon as possible which meant 1969.

Initially, the National League did not want to add teams until 1971 but with Symington breathing down Baseball's neck and the American League committing expansion franchises to Kansas City and Seattle, National League owners took San Diego as one territory and Montreal or Buffalo for the other expansion team. Montreal officials were about to secure a ballpark while San Diego had a major league stadium ready to go. Buffalo did not get a team and was a fallback in the event Montreal could not produce a stadium.

Murphy got two franchises into San Diego. Zuckerman waves pom poms for the Knicks. It would be interesting to see how Zuckerman would have reacted if he had more of a financial stake in the Washington Redskins and papers in other markets wanted the Redskins best player and spent years courting the superstar player.

NBA Commissioner David Stern cannot stop Zuckerman's bouquets to Lebron and Stern must know that the Knicks from Dolan to the team's president Donnie Walsh to others in the Garden, while not actively encouraging sportswriters and the papers to seduce Lebron are also not discouraging writers to blow kisses at Lebron. Sportswriters for all their talk about being professionals are fans too and are happy to cover a winning team. The New York Knicks basketball franchise has not been a good product for years.

Lebron is not going to sell any papers anyway. Those days are long gone; newspapers have too much competition from other media sources. But don't tell that to Mort on Rupert. They are in a tabloid war and if Lebron or Dwayne Wade, individually or together, don't come to New York, there is always Carmelo Anthony waiting for free agency in 2011. In fact some New York basketball fans, rather writers, think that Lebron will spurn them and are already making eyes at the Denver Nuggets player. Until Lebron makes a decision, the newspaper seduction of Lebron James will continue in New York.

Evan Weiner is an author, radio-TV commentator and a lecturer on "The Politics of Sports Business." He is available for speaking at evanjweiner@yahoo.com