Showing posts with label YES Network. Show all posts
Showing posts with label YES Network. Show all posts

Wednesday, May 5, 2010

Why N.J. cannot get a Major League Baseball team

WEDNESDAY, 05 MAY 2010 12:45

BY EVAN WEINER
NEWJERSEYNEWSROOM.COM
COMMENTARY

http://www.newjerseynewsroom.com/professional/why-nj-cannot-get-a-major-league-baseball-team



Major League Baseball Commissioner Bud Selig has a committee trying to figure out whether Oakland A's owner Lew Wolff can move his team from Oakland to San Jose, if San Jose can find the money and is able to build a mostly publicly-financed baseball stadium. The committee has not figured out, as of yet, if they know the way to San Jose but there will be an answer some day. What happens in Northern California should have no immediate impact on New Jersey. But as it stands now, neither San Jose nor northern New Jersey can be the home of a major league baseball team.

The areas are in other team's territories and Major League Baseball, thanks to an antitrust exemption, can just say no to anyone who wants to put a team in San Jose or East Rutherford, New Jersey. There is no proposal at the present time to attract a Major League team to New Jersey although when then Baseball Commissioner Peter Ueberroth opened the door to possible expansion in 1987, New Jersey had a presentation ready. New Jersey also tried to attract George Steinbrenner's interest and get him to move the Yankees across the Hudson in the 1990s.

There are two owners of Major League Baseball teams who have serious doubts about the revenue production capabilities of their present stadiums. Wolff in Oakland and Stuart Sternberg in St. Petersburg.

Wolff has failed in getting a "stadium-village" for his A's and a real estate in Oakland and in Fremont, which is about 20 miles south on the I-880 of the team's present home at the Oakland Coliseum. In St. Petersburg, Tampa Rays ownership, which includes Managing General Partner Stuart Sternberg of Rye, New York is looking for a new stadium in either St. Petersburg or Tampa.

There was a rumor, which was just a rumor, that Rays ownership thought about moving the Rays to Connecticut. There is one other major fly in the ointment though. The Rays' lease with the St. Petersburg stadium ends in 2027.

Both Wolff and Sternberg are trying to work out an arrangement to remain in their present markets. Wolff can get out of his lease within a few years in Oakland as he signed a short-term agreement to keep his team at the Coliseum through 2013. Here is the problem that Wolff faces and a problem that New Jersey would face if someone in the state decided to go after a Major League Baseball team.

Major League Baseball assigns territories to teams. The San Francisco Giants ownership has the San Jose/Santa Clara County territory which is more than 40 miles south of the Giants China Basin ballpark. The Oakland Coliseum is considerably closer to San Francisco and is accessible by the Bay Area Rapid Transit and is not far down the I-880 from the Bay Area Bridge. San Jose became Giants territory in the 1990s when the team attempted to get a stadium built in the South Bay's most populous city. Neither San Jose nor Santa Clara voters had any interest in paying for a Giants stadium and turned down ballpark referendums. Despite the no votes, MLB has not changed the Giants' territorial claim.

Major League Baseball does not live by the same antitrust laws as normal businesses because the Supreme Court of the United States in 1922 ruled that baseball was a game and not a business and gave the "game" an antitrust exemption which still applies to areas like territories and television. Wolff is blocked from even thinking about crossing the Santa Clara County line because that would be crossing his baseball brothers. Wolff tried to get as close as he could to San Jose and Santa Clara and not upsetting the Giants ownership by trying to relocate to Fremont.

Now Wolff is openly talking to San Jose despite the fact that Giants ownership will not cede the territory and Giants ownership through a subsidiary, the San Jose Giants — the California League Class A Giants affiliate — is trying to block San Jose from building a stadium. Giants ownership has a one-quarter interest in the San Jose Giants.

Wolff's Oakland A's are struggling drawing people this year. Oakland does not have the corporate crowd that fills the Giants China Basin stadium. Santa Clara residents might send Major League Baseball is big wakeup call on June 8 by going against national trends and voting to spend public money to build a football stadium for the San Francisco 49ers to show the Giants, MLB and the city of San Francisco that they are fed up with the Giants territorial claims and to stick it to San Francisco city officials and San Francisco Giants ownership by "stealing" or "poaching" the 49ers. Santa Clara is willing to invest hundreds of millions of dollars in the stadium.

San Jose is the Silicone Valley and somehow both MLB and the Giants are convinced that money headed up the 101 Freeway to San Francisco will shift to a San Jose baseball team which would have a crippling affect on the Giants. The San Francisco baseball team is one hour away from San Jose; Oakland is across the Bay and is accessible by mass transit.

Wolff doesn't seem to want to sue Major League Baseball and challenge the antitrust exemption. Wolff shares the Oakland Coliseum with the NFL's Raiders and Raiders owner Al Davis did sue the NFL in the 1980s when the league interfered with his negotiations with the Coliseum for a lease extension and then tried to block the Raiders' move to Los Angeles.

Davis won.

In 1984, San Diego Clippers owner Donald Sterling thumbed his nose at NBA officials and moved his franchise to Los Angeles without league consent. He was fined $100 million for the move. Sterling sued the league. The two parties settled. Sterling stayed in LA and paid the NBA a $6 million fine.

Major League Baseball did not move a team between 1971 and 2004. The Washington Senators left the nation's capital for Arlington, Texas in 1972. A number of attempted franchise shifts failed for various reasons including San Diego going to Washington in 1974, the Giants to Toronto in 1976, Oakland to Denver in 1979. A number of teams looked at moving to Tampa including the Giants, Seattle Mariners, George W. Bush's Texas Rangers and the Minnesota Twins. Minnesota ownership nearly sold the team to Greensboro, North Carolina interests in the late 1990s if a stadium became available in that North Carolina city. Voters turned down a Greensboro stadium in 1998.

It is not easy to move a team to open markets like Tampa was before 1995, like Denver before 1991, like Washington between 1972 and 2004. What chance does San Jose have? What chance does New Jersey or Connecticut have?

New Jersey may have the right stuff for a Major League Baseball team. In 2000, Major League Baseball had big names like Paul Volcker, the former Chairman of the Federal Reserve, Richard C. Levin, the Yale University President, the former Senate Majority Leader George Mitchell and media personality George Will, a former political operative and college professor who won a Pulitzer Prize for commentary in 1977, analyze baseball's financial condition.

The "Blue Ribbon Panel" on baseball economics left the door open for franchise relocation to places like northern New Jersey and Washington despite the presence of teams in the vicinity. New Jersey or Connecticut have a major revenue stream that is currently untapped. Cablevision's Madison Square Garden network has little summer programming of note that would draw in potential viewers since the Yankees formed the YES Network and the Mets, along with Time Warner and Comcast, started SNY. There probably is more than $60 million on the table waiting for a third New York City area team.

New York City is still the financial capital of the United States. The city once had three baseball teams - the Yankees, the Giants and the Brooklyn Dodgers. Walter O'Malley took his Dodgers to Los Angeles in 1957 although he kicked the tires and his Dodgers played seven games at Roosevelt Stadium in Jersey City, N.J. in 1956 and 1957. O'Malley used Jersey City as leverage in his bid to get New York to spring for a new stadium for his Dodgers. Giants owner Horace Stoneham seemed more determined to move his team from upper Manhattan out of the New York area than O'Malley ... with Minneapolis one of his choices.

With the population, the corporate wealth and television monies available, New York City or northern New Jersey would be ripe for a failing franchise. But New Jersey is blocked (as Connecticut would be) because both the Yankees and Mets would nix any move into their territories and the Philadelphia Phillies ownership would probably object to a third New York area team if it was placed in New Jersey. (The Philadelphia Flyers got a million dollars from John McMullen when he bought the Colorado Rockies NHL team and move his newly acquired team into the Meadowlands in 1982).

In Oakland, Wolff has Comcast's TV money, but he lacks corporate support. San Jose wants to build a stadium and Oakland is back in the game.

There are three essentials to running a successful franchise whether it is in Major League Baseball, the National Hockey League or the National Basketball Association or even Major League Soccer. Government support is an absolute necessity in terms of building a facility. Government can build the place with taxpayers' dollars or give substantial tax breaks and incentives (as the Giants/Jets stadium entity is receiving at the Meadowlands) to owners to build their own plants. The federal government regulates Cable TV where billions are made by sports franchises and separates the Yankees, Mets, Angels, Red Sox, Phillies and Mariners from the rest of baseball and corporate support. Corporates can take 50 cents off the dollar in buying luxury boxes, club seats for business purposes.

Wolff already shares the market with the Giants in the Bay Area and cannot get his foot in the door in San Jose. If Sternberg was looking at the New York City area, he would get a door slammed in his face. Sternberg is not seeking a New York area facility and is concentrating on getting a place built in Tampa. The lease in St. Pete has a long way to go but as the late John McMullen once said, a contract is just a piece of paper.

Major League Baseball moved the financially troubled and ownerless Montreal Expos into Washington after the 2004 season once MLB secured a commitment from the city that it would build a state-of-the-art baseball facility. Remember McMullen's comment.

A contract is just a piece of paper.

Washington is about 40 miles from Baltimore and was a part of the Peter Angelos' Baltimore Orioles territory. MLB worked out a deal with Angelos which gave him a regional cable TV network, the Mid Atlantic Sports Network, as a partial payment for the Washington team which "invaded" his territory. That agreement might work in Wolff's favor and could be used by someone in New Jersey if that someone decided that New Jersey and Major League Baseball are perfect together.

The owners of the Seattle SuperSonics took their NBA team to Oklahoma City with two years left on their contract in Seattle to use the publicly financed and refinanced facility for their basketball team. Clayton Bennett reached a financial agreement with Seattle and left. But Bennett had the NBA Commissioner David Stern's blessing. Bruce Ratner is taking the Nets from the Meadowlands to Newark for the next two years with New Jersey's approval along with Stern.

New Jersey had the right stuff for Major League Baseball in 2000 according to Volcker, Levin, Mitchell and Will. The state could not go after the Montreal Expos franchise when it was up for sale in 2002, 2003 and 2004 because of the antitrust exemption. That is why people who want a Major League Baseball team in New Jersey should be paying close attention to Wolff's actions in Oakland and San Jose and what Selig's committee rules.

The door to Major League Baseball in New Jersey could all of a sudden open.

Wednesday, April 21, 2010

Major League Baseball's cable TV problem



Major League Baseball's cable TV problem


Tuesday, 20 April 2010 23:12


BY EVAN WEINER
NEWJERSEYNEWSROOM.COM


http://www.newjerseynewsroom.com/professional/major-league-baseballs-cable-tv-problem

COMMENTARY
It is not very often that anything that comes out of talk radio is worth a follow up discussion but a rare nugget of information came out of the Colin Cowherd show on New York's WEPN on Monday morning.

Cowherd was in a discussion with ESPN baseball reporter Tim Kirkjian about the economics of Major League Baseball and how that the discrepancy between "haves" (the Yankees) and "have nots" (Kansas City, Baltimore, Cleveland) was widening. Kirkjian agreed with the host and said Major League Baseball is trying to increase revenue sharing between the "haves" and have nots" but Major League Baseball would never have a salary cap because of the players union.

But, Kirkjian assured Cowherd that the owners and players will address the issue during the negotiations for the next Collective Bargaining Agreement which will begin presumably sometime in 2011 as the existing players/owners accord ends in December 2011.

There are a number of owners, men who live and die in their "real" businesses as free market capitalists, who would like to see more revenue sharing or wealth redistribution from the big market teams (i.e. the Yankees) to the game's financially weaker franchises (the soon to be renamed Florida Marlins, Pittsburgh, Kansas City, Milwaukee and others) to level the financial playing field and allow teams like Cincinnati to bid on big ticket free agents.
The owners want more Major League Baseball socialism and that would start by forcing the Yankees franchise to pay an even larger percentage of "luxury" tax on the team's payroll than the Steinbrenner family does presently and those extra revenues would be sent to the most neediest in Major League Baseball.

Here is the rub with Major League Baseball financial parity plan. If baseball fans only were paying for a regional sports channel's bills like the YES Network or SNY, then Major League Baseball financial woes should be taken care of with baseball fans' money.

But, a lot of the dollars the Steinbrenner Yankees generate comes from people who have no interest in either the Yankees or Major League Baseball - about 95 percent of the subscribers - yet they have to pay for the channel anyway because of the 1984 Cable TV Act.

That leads to the following question.

Is it fair that cable money — which comes from non-interested subscribers from New Jersey, New York and Connecticut that should be going to the Yankees (and for that matter the Mets) and should stay in New Jersey, New York and Connecticut — ends up in the pocket of say the owners of the Florida Marlins, Kansas City Royals or the Baltimore Orioles?

The question of cable TV wealth distribution can be is easily answered.

In 1984, Congress passed the Cable TV Act, which was signed into law by President Ronald Reagan and assured the survival of ESPN, the Weather Channel, MTV, WTBS and CNN. Multiple System Operators (MSOs) were able to sign deals with cable networks and then bunch the networks together in a package and sell the package as one to cable subscribers.

Consumers had no say in what networks were thrown into the basic expanded tier but if they wanted a special channel, say CNN or CNN Headline News, they would also have to take ESPN, the Weather Channel and MTV. The legislation gave cable consumers three options. They could take the entire package, basic and basic expanded, just basic ... or quit cable.

ESPN would not be the business as it is today without federal government intervention. 
Major League Baseball teams were slowly moving games to cable TV in the 1970s and by the 1980s, all sorts of regional sports networks were popping up nationally.

The Boston Red Sox became a more than just a New England franchise because of exposure on WSBK, Channel 38. The Mets and Yankees were also up on the "bird" as both teams were seen beyond the New York area on WOR and WPIX. The Chicago Cubs became a national team when the Cubs ownership, the Tribune Company, went national with WGN and Ted Turner had his Atlanta Braves on WTBS.

Those teams started pocketing extra revenue and MSOs snapped up the stations has the games brought more subscribers.

(Major League Baseball denied the sale of the Texas Rangers from Eddie Chiles to Edwin Gaylord in 1986 and in 1988 because Gaylord planned to put Rangers games on KTVT, Channel 11 because there were too many games on national cable TV with the Braves, Mets, Yankees, Red Sox and Cubs. Eventually Major League Baseball Commissioner Peter Ueberroth worked with George W. Bush and put together an ownership group that would buy the Rangers in 1989. Major League Baseball has never figured out how to deal with television.)

It was George Steinbrenner who changed the game when he signed a 12-year deal worth nearly $500 million with Charles Dolan's Madison Square Garden Network in 1988. Dolan's network went from about 2.3 million to 7.5 million subscribers thanks to the Yankees deal and gave MSG a summer's worth of programming. Steinbrenner was able to use that money to spend on players and player development.


That cable TV deal put the Steinbrenner Yankees into a different economic class than the rest of Major League Baseball and MLB officials have spent the better part of two decades trying to devise a scheme that would somehow penalize first George Steinbrenner and his partners and now the Steinbrenner family for being in the right place at the right time and agreeing to the MSG deal.
Steinbrenner's Yankees lived up to the MSG agreement and then the team decided it would be so much better to own a network than have a rights deal with MSG. The result was the YES Network and virtually every cable TV subscriber in the tri-state area is paying for the YES Network whether they watch it or not because the YES Network made it to the basic expanded tier. There was one holdout for a while – Charles Dolan's Cablevision – but eventually YES was added to Dolan's MSOs.

Steinbrenner was just following a path blazed by Gulf and Western, an owner of Madison Square Garden back in the early 1970s. Gulf and Western established a hybrid sports and entertainment channel, the MSG Network in the formative days of cable TV networks.

Dolan started SportsChannel after the MSG Network debuted. There were other networks as well. In Philadelphia, there was PRISM, also a sports-entertainment hybrid and an entity that gave the Philadelphia Phillies some additional money in 1979 to sign Pete Rose. The Z-Channel in Los Angeles also played around with a sports-entertainment format.

The cable TV-sports teams nexus slowly took shape in the mid 1980s with virtually all of the teams in Major League Baseball, the National Hockey League and the National Basketball hooking up with small cable networks that planned to grown expediently. In some cases that happened and in other cases, the regional cable TV network struggled and was swallowed up by another entity.

Steinbrenner's Yankees just cashed checks in the heavily populated New York City area while the owners of the Montreal Expos failed. The Steinbrenners, the Wilpon Mets and Arte Moreno's Los Angeles Angels of Anaheim are raking in cable TV cash.

Philadelphia, Boston and Seattle are doing quite well and neither of the Chicago teams is hurting financially from their cable TV deals. Kansas City, Cincinnati and Milwaukee are not sharing in the wealth.

In the next collective bargaining negotiations, the "have nots" will go after the Yankees' TV money and for those who are unaware of just where their cable TV fees go, it might be worth checking with their local municipalities and find out if there are any clauses in the municipality-MSO contract that addresses the issue of whether local subscribers be distributed in other areas.

Cowherd and Kirkjian never did tackle the cable TV revenue issue. Nobody ever does, nobody ever thinks about it in Major League Baseball because they are entitled to that money under United States laws. The negotiators probably have no idea why they get the cable TV money they just know it is there.

Major League Baseball wants "parity" which really means socialism where are the teams are on an even financial playing field. The small market teams have been after Yankees TV money for two decades and the only legitimate argument those teams have is that they are half the TV show and that you cannot have a game which has only one team.

It is understandable that those teams want to share stadium revenues from attendance but there is something wrong when the owners of the lesser revenue markets want Yankees cable TV money when that money is coming from people who are totally unaware that they cable TV fees are being sent to owners in a different area under the guise of revenue sharing. That money should stay in the metropolitan area.

Evan Weiner is an author, columnist, radio-TV commentator and lecturer on "The Politics of Sports Business" and can be reached at evanjweiner@yahoo.com