http://www.examiner.com/examiner/x-3926-Business-of-Sports-Examiner~y2010m1d30-Redstone-and-CBS-back-in-a-political-tug-of-war-at-the-Super-Bowl#
Redstone and CBS Back in a Political Tug of War at the Super Bowl
By Evan Weiner
January 30, 2010
(New York, N. Y.) --- Perhaps Sumner Redstone should just say no to the Super Bowl because it seems Redstone’s CBS television network is always involved in some controversy in the presentation of the Super Bowl. Redstone’s CBS is making news because the network has accepted money from a group that plans to air an anti-abortion commercial during next week’s game but at the same time has rejected an ad from ManCrunch, a gay dating website.
Redstone’s network released a statement explaining why CBS will not show the ad during the Super Bowl.
"After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions," according to the CBS publicity department.
Too bad Redstone’s Standards and Practices department doesn’t review the Redstone-owned MTV show Jersey Shore or some of the other MTV shows that are loaded with sexual innuendos including promoting lesbianism. Redstone bowed to pressure from someone in rejecting the ManCrunch ad but Redstone, CBS President Les Moonvees and the rest of the CBS upper management has no problem with the Focus on the Family, Celebrate Family, Celebrate Life spot featuring college quarterback and Heisman Trophy winner Tim Tebow.
Redstone’s CBS network enjoys a much higher profile than his ratings challenged MTV. Redstone apparently doesn’t care that the New Jersey Italian American Legislative Caucus asked his Viacom company to take Jersey Shore off the air. In a letter to Redstone and Viacom, caucus chairman Joseph Vitale said the show is "wildly offensive."
Jersey Shore is just a cable TV show, nothing more, nothing less on a network that produces minimal ratings. The Super Bowl is American television’s biggest event and Redstone is going to get protests from various groups over his or someone at CBS decisions to air one spot and decline another spot.
Redstone and CBS may have made their commercial decisions with the 2004 Super Bowl in mind. Redstone and CBS had the television rights to the game and Redstone’s MTV cable network produced the halftime show.
The Super Bowl XXXVIII did not start well for political activitists as CBS rejected an ad from the political group, MoveOn.org called “Bush in 30 seconds” under a network policy that apparently dated back to when William Paley owned the network “controversial issues of public importance.”
No one seems to remember that New England beat Carolina in that game but people do remember that the singer Janet Jackson’s breast popped out of her clothes due to what fellow singer Justin Timberlake called a wardrobe malfunction during halftime of that game.
Jackson’s “wardrobe malfunction” lasted scant seconds but it set off a political firestorm even though very few people actually witnessed the event live on TV and it wasn’t until people who TiVo’ed the show and got a glimpse of the “wardrobe malfunction.” The MTV produced halftime show also featured the singer Nelly gesturing towards his crotch and the singer Kid Rock wearing a poncho made from an American flag. There were also a number of strange commercials during the presentation including a guaranteed a cure for erectile dysfunction, and two beer commercials, one of which featured a horse that suffered from flatulence and another that had a dog attacking male genitalia.
Immediately Republican members of Congress jumped into the halftime show “costume malfunction” and some House members stood on the steps in front of the Capitol criticized CBS and the NFL the morning after. Zell Miller, a Democrat from Georgia, took to the Senate floor and took aim at the halftime show saying something about how the “wardrobe malfunction” was a sign or declining morality in America. Political groups seized the incident to gain exposure and the Federal Communications Commission levied a $550,000 fine against Redstone, CBS and 20 TV stations because of the halftime show. FCC fines would rise as a result of the incident from $27,500 to $325,000 per incident.
In Canada, where Global TV used the CBS feed, there were a few complaints but the CTRC let the matter go. The game was televised globally and the “costume malfunction” seemed not to be a problem.
There were other ramifications from the Jackson “costume malfunction.” The NFL decided the halftime show needed a change and “safe” acts were hired beginning in 2005. Those acts included the Beatles Paul McCartney who spent nine days in jail in Japan for possessing marijuana, the Rolling Stones, a group that featured Keith Richards who was busted on a heroin charge in Canada in 1977 and this year, The Who, a group who had two members die of apparent drug use, Keith Moon and John Entwhistle will perform.
MTV was fired as the halftime producer.
Additionally, the NFL dropped Levitra as the league’s erectile dysfunction advertising partner in 2007 and Anheuser-Busch promised it would never make commercial that featured a horse suffering from flatulence or a dog nipping at a male’s crouch or similar commercials ever again.
Television (and radio) also took steps to clean up shows. In 2005, the National Basketball Association suggested to the singer Beyonce Knowles to sing Crazy in Love rather than Naughty Girl at the NBA All-Star Game. Live programming was put on a delay just in case something went awry. The halftime show also impacted network TV soap operas, and award shows such as the Grammy’s and the Academy Awards. Sixty-five ABC TV stations were so concerned about the newly found “indecency” issue that they refused to show the networks presentation of the moving “Saving Private Ryan” because on Valentine’s Day 2004 because of the film’s violence.
Over-the-air TV and radio are subjected to FCC laws, cable TV is not. The American public owes the airwaves, Redstone is merely a steward who oversees a network and network owned and operated TV stations in New York, Los Angeles, Chicago, Philadelphia and other cities.
The halftime incident became a political campaign issue. Jackson and Timberlake are still big names in the music industry globally even though they set off a political firestorm in 2004.
Redstone and CBS are still fighting the FCC fines.
The Super Bowl has been sanitized as much as possible because of a less than three second incident in 2004. Redstone and CBS will now face a maelstrom of protests from the left because of their decisions to say yes to Focus on the Family’s spot and no to ManCrunch.
The Super Bowl, which was born in Senate and House chambers in the summer and fall of 1966 as the result of Congress giving the go ahead to the merger of the National Football League and the American Football League, is a potent political force. Arizona now celebrates Martin Luther King Day because the NFL wanted to put the Big Game in Tempe and was forced to pull it from Tempe in 1993 after Arizona refused to recognize the day. The NFL awarded Tempe the game in 1996 after Arizona voters said yes to making Martin Luther King Day a state holiday. The NFL rewards cities that build stadiums with a Super Bowl and the 2004 game changed TV.
Redstone and CBS had the 2004 game and they have it this year and the Redstone and the CBS commercial decisions have ignited political debate. Welcome back to the Super Bowl Sumner Redstone, Les Moonvees and CBS.
evanjweiner@yahoo.com
Showing posts with label janet jackson influence society michael radio american air. Show all posts
Showing posts with label janet jackson influence society michael radio american air. Show all posts
Saturday, January 30, 2010
Tuesday, July 21, 2009
Janet Jackson, not Michael Jackson had more influence on American Society
Janet Jackson, not Michael Jackson had more influence on American Society
http://www.mcnsports.com/en/node/7468
By Evan Weiner
July 21, 2009
11:30 AM EDT
(New York, N. Y.) -- When all is said and done about Michael Jackson, it will be clear that he was a talented musician and dancer who sold a lot of records and made some interesting music videos but it is unlikely that Michael's legacy will have more of an impact than his sister Janet. This is not meant as a slight but the reality is that Janet Jackson has left more of an impression on American society than her brother because without Janet Jackson's "wardrobe malfunction" during Super Bowl XXXVIII in Houston, Texas back on February 1, 2004, American's would be getting "live" over-the-air radio and TV, warts and all, since over-the-air radio and TV station owners would not have to worry about being fined for indecent programming whether it is a visual or something said.
American politicians and political appointees or at least those politicians who were pandering for a certain block of voters became prudes and put more teeth into public airwaves indecency laws because of Janet Jackson. Those politicians wanted to protect viewers and listeners who tune into over-the-air radio or TV shows and might be offended by language or nudity. Cable TV, broadband and satellite radio do not have the same restrictions for whatever reason.
That performance changed how America's receive over-the-air TV and radio offerings and gave American conservatives a new rallying point and eventually would introduce a new censorship or morality through the threat of hefty fines against media companies who might be found in violation of "indecency."
Of course "indecency" is in the eye of the beholder and for some members of Congress, it took about 15 hours for them to start screaming about Janet Jackson's exposed breast on the steps of the Capitol in Washington.
Viacom's CBS television network had the rights to the game which featured New England and Carolina. As part of the game presentation, Viacom had MTV produce the halftime show which featured Jackson and Justin Timberlake. During a song and dance routine, Timberlake exposed Jackson's breast for less than a second but that was enough time to get the "purity and vice" machine of the Republican Party going on morality. The usual suspects got on that bandwagon led by The Parents Television Council, Brett Bozell and Phyllis Schlafly. Congress got on that train as well as Michigan Republican Fred Upton proposed legislation that would raise fines for violating indecency rules from the 2004 level of $27,500 to $275,000. Zell Miller, the Democrat who was the United States Senator from Georgia, thought the incident was part of the “decaying morality of America” and Federal Communications Chairman Michael Powell wanted an immediate investigation into the Super Bowl half time show.
This was red meat for certain politicians and their followers but for the most part it was a tame incident that was not really seen but most people until they were alerted to the fact that there was an "wardrobe malfunction" and that is when most people saw the incident on TIVO in slow motion. What has been forgotten about the Super Bowl show were the actions of the other acts including a performance by Nelly in which he pointed to his crotch and Kid Rock's poncho which looked like a cut up American flag.
Even more interesting, Janet Jackson was fingered as the culprit and got the brunt of the criticism with Timberlake pretty much emerging unscathed.
The NFL put out an apology almost immediately for the halftime show and fired MTV on the spot although the league had no problem accepting Viacom's money for the right to show the Super Bowl.
The Super Bowl gave conservative Republicans running for office in 2004 a platform and they ran with it. Janet Jackson was soon replaced on the indecency list by Howard Stern and eventually the whole thing morphed into a debate about gay rights (the Dick Chaney-John Edwards Vice President debate) which was a perfect plank for the Republicans in a Presidential election. An issue with little substance or importance, perfect for the American TV and radio punditry culture.
Eventually, Viacom was fined $550,000 for broadcasting the Jackson "wardrobe malfunctioning" incident. CBS continues to appeal the fine.
After the Super Bowl incident, Michael Powell and the FCC dug in and started to go after other areas.
By October 2004, Commissioner Powell and his FCC colleagues started thinking whether or not a hockey game that feature fights was suitable programming between 6AM and 10 PM daily.
The Federal Communications Commission did a study at the behest of Congress on over-the-air, cable and satellite television violence and how that type of programming impacts children.
The FCC already had rules banning so-called indecent programming on radio and TV between 6 AM and 10 PM daily. The FCC indecency guidelines have been in effect since 2001 but most people were unaware of the rules until Janet Jackson's bare breast was exposed after a "wardrobe malfunction."
The FCC was very serious in 2004 about what was seen on TV, after all it was an election year but the study was crucial business not only to those looking for an election issue aside from the Iraq War and the FCC could give politicians some cover for other "important" issues.
Yes, hockey fighting be might very well be considered violent programming. This is a major problem for not only the National Hockey League, but also the National Football League which has sold violence for decades going back to the CBS production of the Violent World of Sam Huff, narrated by Walter Cronkite, in 1960.
One of sports major selling points is violence. When the Nashville Predators began marketing its product to Tennessee in 1998, the marketing department showed hockey collisions and NASCAR accidents in sales presentations.
Sports TV highlight shows feature collisions, fighting and general rowdy behavior. Sports video games routinely feature fighting and blood.
The National Hockey League did fight back in 2004. NHL attorney Phillip Hochberg wrote a letter to the FCC saying that “the NHL feels that it is improper to even consider whether a sport like hockey would fall into any definition of televised `violence."
Should both the Congress and the FCC get involved and regulate fighting in hockey, violence in football, boxing matches, and high and tight pitches in baseball? Of course not.
Can Congress and the five FCC Commissioners really push hockey and other sports contests into the so called off hours and would sports fans, advertisers and sports owners along with network executives go along with it? They could.
And does a hockey fight really lead children into violent behavior? Probably not except for maybe play fighting. Children who like to fight don’t need a hockey fight to prod them.
After all millions grew up watching the Three Stooges which really featured violence. Did the Stooges really affect kids growing up? Of course not. And will the FCC stop at sports or the Stooges, Bugs Bunny and local TV News also be relegated to the 10PM to 6AM graveyard shift? The study came and went and was not revived by anyone after the 2004 vote.
But the morality fight goes on and on. ABC-TV scheduled the movie Saving Private Ryan for Veteran's Day 2004 but 65 of the network's affiliates would not show it because of language concerns in the movie. Howard Stern was fired by Clear Channel stations (whose Texas owners had heavy ties to the Bush White House although to be fair Clear Channel became a major factor in the broadcasting industry because of the 1996 Telecommunications Act signed by President Clinton). There were incidents surround the 2009 Super Bowl.
Michael Jackson never influenced the American radio and TV industry like his sister inadvertently did. Michael may have been a cultural icon but his sister Janet has left a larger impact both culturally and politically because of a one off performance at America's biggest sporting event back in 2004 and the echoes of that performance are still resonating.
eweiner@mcn.tv
http://www.mcnsports.com/en/node/7468
By Evan Weiner
July 21, 2009
11:30 AM EDT
(New York, N. Y.) -- When all is said and done about Michael Jackson, it will be clear that he was a talented musician and dancer who sold a lot of records and made some interesting music videos but it is unlikely that Michael's legacy will have more of an impact than his sister Janet. This is not meant as a slight but the reality is that Janet Jackson has left more of an impression on American society than her brother because without Janet Jackson's "wardrobe malfunction" during Super Bowl XXXVIII in Houston, Texas back on February 1, 2004, American's would be getting "live" over-the-air radio and TV, warts and all, since over-the-air radio and TV station owners would not have to worry about being fined for indecent programming whether it is a visual or something said.
American politicians and political appointees or at least those politicians who were pandering for a certain block of voters became prudes and put more teeth into public airwaves indecency laws because of Janet Jackson. Those politicians wanted to protect viewers and listeners who tune into over-the-air radio or TV shows and might be offended by language or nudity. Cable TV, broadband and satellite radio do not have the same restrictions for whatever reason.
That performance changed how America's receive over-the-air TV and radio offerings and gave American conservatives a new rallying point and eventually would introduce a new censorship or morality through the threat of hefty fines against media companies who might be found in violation of "indecency."
Of course "indecency" is in the eye of the beholder and for some members of Congress, it took about 15 hours for them to start screaming about Janet Jackson's exposed breast on the steps of the Capitol in Washington.
Viacom's CBS television network had the rights to the game which featured New England and Carolina. As part of the game presentation, Viacom had MTV produce the halftime show which featured Jackson and Justin Timberlake. During a song and dance routine, Timberlake exposed Jackson's breast for less than a second but that was enough time to get the "purity and vice" machine of the Republican Party going on morality. The usual suspects got on that bandwagon led by The Parents Television Council, Brett Bozell and Phyllis Schlafly. Congress got on that train as well as Michigan Republican Fred Upton proposed legislation that would raise fines for violating indecency rules from the 2004 level of $27,500 to $275,000. Zell Miller, the Democrat who was the United States Senator from Georgia, thought the incident was part of the “decaying morality of America” and Federal Communications Chairman Michael Powell wanted an immediate investigation into the Super Bowl half time show.
This was red meat for certain politicians and their followers but for the most part it was a tame incident that was not really seen but most people until they were alerted to the fact that there was an "wardrobe malfunction" and that is when most people saw the incident on TIVO in slow motion. What has been forgotten about the Super Bowl show were the actions of the other acts including a performance by Nelly in which he pointed to his crotch and Kid Rock's poncho which looked like a cut up American flag.
Even more interesting, Janet Jackson was fingered as the culprit and got the brunt of the criticism with Timberlake pretty much emerging unscathed.
The NFL put out an apology almost immediately for the halftime show and fired MTV on the spot although the league had no problem accepting Viacom's money for the right to show the Super Bowl.
The Super Bowl gave conservative Republicans running for office in 2004 a platform and they ran with it. Janet Jackson was soon replaced on the indecency list by Howard Stern and eventually the whole thing morphed into a debate about gay rights (the Dick Chaney-John Edwards Vice President debate) which was a perfect plank for the Republicans in a Presidential election. An issue with little substance or importance, perfect for the American TV and radio punditry culture.
Eventually, Viacom was fined $550,000 for broadcasting the Jackson "wardrobe malfunctioning" incident. CBS continues to appeal the fine.
After the Super Bowl incident, Michael Powell and the FCC dug in and started to go after other areas.
By October 2004, Commissioner Powell and his FCC colleagues started thinking whether or not a hockey game that feature fights was suitable programming between 6AM and 10 PM daily.
The Federal Communications Commission did a study at the behest of Congress on over-the-air, cable and satellite television violence and how that type of programming impacts children.
The FCC already had rules banning so-called indecent programming on radio and TV between 6 AM and 10 PM daily. The FCC indecency guidelines have been in effect since 2001 but most people were unaware of the rules until Janet Jackson's bare breast was exposed after a "wardrobe malfunction."
The FCC was very serious in 2004 about what was seen on TV, after all it was an election year but the study was crucial business not only to those looking for an election issue aside from the Iraq War and the FCC could give politicians some cover for other "important" issues.
Yes, hockey fighting be might very well be considered violent programming. This is a major problem for not only the National Hockey League, but also the National Football League which has sold violence for decades going back to the CBS production of the Violent World of Sam Huff, narrated by Walter Cronkite, in 1960.
One of sports major selling points is violence. When the Nashville Predators began marketing its product to Tennessee in 1998, the marketing department showed hockey collisions and NASCAR accidents in sales presentations.
Sports TV highlight shows feature collisions, fighting and general rowdy behavior. Sports video games routinely feature fighting and blood.
The National Hockey League did fight back in 2004. NHL attorney Phillip Hochberg wrote a letter to the FCC saying that “the NHL feels that it is improper to even consider whether a sport like hockey would fall into any definition of televised `violence."
Should both the Congress and the FCC get involved and regulate fighting in hockey, violence in football, boxing matches, and high and tight pitches in baseball? Of course not.
Can Congress and the five FCC Commissioners really push hockey and other sports contests into the so called off hours and would sports fans, advertisers and sports owners along with network executives go along with it? They could.
And does a hockey fight really lead children into violent behavior? Probably not except for maybe play fighting. Children who like to fight don’t need a hockey fight to prod them.
After all millions grew up watching the Three Stooges which really featured violence. Did the Stooges really affect kids growing up? Of course not. And will the FCC stop at sports or the Stooges, Bugs Bunny and local TV News also be relegated to the 10PM to 6AM graveyard shift? The study came and went and was not revived by anyone after the 2004 vote.
But the morality fight goes on and on. ABC-TV scheduled the movie Saving Private Ryan for Veteran's Day 2004 but 65 of the network's affiliates would not show it because of language concerns in the movie. Howard Stern was fired by Clear Channel stations (whose Texas owners had heavy ties to the Bush White House although to be fair Clear Channel became a major factor in the broadcasting industry because of the 1996 Telecommunications Act signed by President Clinton). There were incidents surround the 2009 Super Bowl.
Michael Jackson never influenced the American radio and TV industry like his sister inadvertently did. Michael may have been a cultural icon but his sister Janet has left a larger impact both culturally and politically because of a one off performance at America's biggest sporting event back in 2004 and the echoes of that performance are still resonating.
eweiner@mcn.tv
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